Privacy Policy

Last Updated: January 2026

M2 Magazine is committed to protecting your privacy. This policy explains what data we collect, why we collect it, and how we use it when you visit m2magazine.co.uk.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

What Information We Collect

Information You Give Us

Newsletter sign-up: your email address and content preferences
Contact form: your name, email address, and message
Account (if created): username, email, and reading preferences

Information Collected Automatically

Usage data: pages visited, articles read, links clicked
Device info: browser type, operating system, and device type
IP address: used to determine approximate location at city or country level only
Cookies: small files stored on your device to improve your experience (see Section 4)

How We Use Your Information

Purpose	Legal Basis
Sending newsletters you subscribed to	Your consent
Improving website content and design	Legitimate interest
Understanding audience via analytics	Legitimate interest
Preventing spam and security threats	Legitimate interest
Responding to your enquiries	Legitimate interest
Complying with legal obligations	Legal obligation

We do not use your data for automated decision-making that significantly affects you.

Who We Share Your Data With

We share data only with trusted third parties who help us run our website:

Email platform: sends newsletters on our behalf
Google Analytics: measures website traffic and content performance
Hosting provider: stores website data on secure servers

All third parties are contractually required to handle your data securely and in line with UK GDPR.

We never sell, rent, or trade your personal data to third parties for marketing. We may disclose data if required by law or a court order.

Cookies We Use

Essential cookies (no consent required): needed for the site to function, such as login sessions and security
Analytics cookies (consent required): help us understand how readers use the site, for example via Google Analytics
Advertising cookies (consent required): used to display relevant ads and measure their effectiveness

When you first visit, a cookie banner lets you accept, reject, or customise which cookies you allow. You can change preferences at any time through your browser settings.

Your Rights Under UK GDPR

Access: request a copy of your personal data
Correct: ask us to fix inaccurate data
Delete: ask us to erase your data
Restrict: limit how we process your data
Portability: receive your data in a portable format
Object: opt out of analytics, marketing, or profiling

To exercise any right, email privacy@m2magazine.co.uk with the subject line “Data Rights Request.” We will respond within 30 days.

How Long We Keep Your Data

Data Type	Retention Period
Newsletter email address	Until you unsubscribe
Contact form messages	2 years
Google Analytics data	14 months (auto-deleted)
Server logs	30 days
Account data	Duration of account, plus 30 days after deletion

Data Security

We protect your data using SSL/TLS encryption, firewalls, regular security updates, and restricted staff access. No system is 100% secure. Use a strong password and report any suspicious activity to us immediately.

Children’s Privacy

Our website is not directed at children under 13. We do not knowingly collect data from anyone under 13. If we become aware this has occurred, we will delete the data immediately.

International Data Transfers

We rarely transfer data outside the UK. When we do, we ensure safeguards are in place, such as Standard Contractual Clauses (SCCs), as required by UK GDPR.

Changes to This Policy

We may update this policy from time to time. The Last Updated date at the top reflects the latest version. For significant changes, we will notify newsletter subscribers by email.

Contact and Related Pages

For privacy questions, email privacy@m2magazine.co.uk. Response time: 14 days. For complaints, contact the Information Commissioner’s Office (ICO).